For one of my graphic communications courses, I created branding and packaging for The Hungry Tiger Mongolian Grill. As part of the assignment, each student chose a different country and designed a U.S. based restaurant that accurately reflected the chosen culture and lifestyle. The goal was to authentically showcase another culture through thoughtful design.
I selected Mongolia as my focus, inspired by its rich history and traditions. The tiger which symbolizes strength, confidence, and power in Mongolian culture, became the central figure of my brand identity. I incorporated Mongolian-inspired patterns and developed packaging elements tailored to the unique characteristics of Mongolian cuisine, such as custom wood burned chopsticks.
