An estimated 4.6 million American children live in homes where a gun is kept loaded and unlocked. This has lead to an increase in school shootings in American schools over the last 20 years. Safe Hands serves as non-profit to bring awareness to this issue. Along with branding Safe Hands, I have also created an awareness campaign that Safe Hands would use to create conversation and hopefully bring change to this unfortunate statistic.
For the awareness campaign, I opted to use more of a shocking approach by combining typical fun, bright school aesthetics with remnants of a recreation of a school shooting.
PLAY IT SAFE
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