In college, I learned motion graphics and how to integrate motion into an ad campaigns on platforms such as Youtube, Instagram, and TikTok. We were taught how to use applications such as Adobe Premiere Pro and Adobe Animate to bring these campaigns to life. For this assignment, we were told to choose a company and create an ad campaign using motion graphics.
I chose the brand Teddy Fresh, a street wear company known for their sarcastic brand voice and iconic teddy bear mascot. This campaign pushed me outside of my comfort zone in terms of branding, but I truly enjoyed the challenge. This campaign includes two Tik Tok ads and two YouTube ads.
